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Together with ProColombia, held a cocktail party on April 6, aimed at executives from the main companies in the country, civil society and representatives of the public sector at local, municipal email address state levels. The event aimed to socialize the main actions that the company has carried out in recent years supporting clients of all sizes and industries in their digital transformation process, as well as its collaborative leadership on environmental issues and training in digital skills. Salesforce talked about how companies, especially after the pandemic, have been able email address respond to the main challenges of the market by reinforcing their digital sales, marketing and customer service systems with efficient CRM and cutting-edge technology, and thus respond to customer needs. Salesforce's core values ​​are trust, customer success, innovation, equality, and sustainability, being the foundation for building relationships with its community of customers, partners, and users. Based on the growing demand from companies in Colombia to manage relationships with their customers, Salesforce strengthened its commitment to the Colombian territory by significantly expanding its presence in different regions under the leadership of Juanita Pardo, Country Manager of the company in the country, ''We have to play an active role in helping companies become customer-centric.

Our fundamental values ​​guide our decisions and allow us to strengthen relationships with our local clients such as Grupo Familia and Estilo Ingeniería, among others, and to commit ourselves to government initiatives that seek to improve their technological strategies at the business level,'' Pardo said. “By getting closer to their clients, getting to know them and interacting with them in a better way, organizations achieve greater productivity, better results email address are perceived as more trustworthy”, concludes the executive. ''From ProColombia we promote the support of investments and activities that provide the country with new opportunities that occur through positioning and foreign investment. We are happy to be able to support companies like Salesforce in their different email address actions in the country that benefit millions of Colombians and collaborate for the digital transformation, reactivation and economic growth of Colombia,'' said Flavia Santoro of ProColombia. In addition, Salesforce also maintains a strong commitment to the most needy communities, and that is why its Pledge 1 initiative stands out , which seeks to give back to society 1% of its employees' time, 1% of what it produces and 1% of your capital. Along these lines, last February, Salesforce joined TECHO Colombia, the Latin American non-profit organization that seeks to build permanent and temporary housing for those who need it most.



As part of this alliance, activities were carried out in the cities of Cúcuta and Bogotá, where several company executives joined more than 300 volunteers to participate together with RITA, the International Transformation and Support Network, and TECHO Colombia, in the construction of six houses in the community of María Teresa and a community center for the inhabitants of the area. At the same time, a vaccination day, welfare activities and the email address of more than 100 cocoa trees were carried out. Additionally, on April 8, the planting of trees of native species from the Andean forest was carried out by Salesforce workers. This initiative was accompanied by the "Fundación Natura" in its Encenillo Biological Reserve (located in Guasca, Cundinamarca), and was carried out with the aim of making Salesforce workers and representatives aware of the actions that can be carried out to contribute to the care and well-being of the environment. Likewise, it is a project that highlights the importance of restoring and conserving natural resources and their ecosystems, such as protected areas and civil society reserves. Working together for the sustainable development of Colombia is one of the fundamental email address of Salesforce. With activities like these, we join the actions that seek to provide solutions to environmental challenges, contributing to their scope.